Applications open now — closes Aug 29

The Founders 12
twelve weeks, one small group.

6–10 people, one structure across mindset, training, and nutrition — built around your actual life, not a template you're handed and left alone with.

StartsSept 13, 2026
EndsDec 6, 2026
Group size6–10, capped
CallsWeekly, Wednesdays
Apply for a spot →
Short application, capped enrollment, closes Aug 29.
What it is

Twelve weeks, three blocks, one group.

Every week you get a Sunday note from me and a prompt for the group; every Wednesday we get on a call to actually check in. Same structure for everyone, but your program is individualized to you.

You want to change your body now, and that's exactly why we start with mindset. Training and nutrition only stick once the identity underneath them has changed too. Skip that step and you're back where you started by month four.

Weeks 1–4 are that foundation.

WEEKS 01–04

Mindset

Identity over outcome, the consistency trap, permission and self-compassion, showing up for the group.

WEEKS 05–08

Training

Foundations and form, building strength as a habit rather than an event, listening to your body, and staying steady through a bad week.

WEEKS 09–12

Nutrition

Fueling instead of restricting, a simplified approach to protein and the plate, and navigating real life — including the week Thanksgiving lands in.

What's included

Everything you need to actually stay in it.

01
A program built for your trackHome or gym, adjusted for your equipment access and any injuries or limitations you flag.
02
Workout tracker & nutrition app accessYou'll get set up on a tracking app for your training log and a nutrition app to keep fueling simple, not another spreadsheet.
03
Start every week strongA Sunday note from me with guidance for the week ahead and a reflection prompt to carry into it.
04
A live group call every WednesdayA fast pulse round, then real conversation built around that week's theme.
05
A group chat between callsWhere the weekly prompt lives and where accountability actually happens day to day.
06
Direct access to meThis is still hands-on coaching — just delivered to a small group instead of one person at a time.
Dates & investment

The logistics, plainly.

Applications close
Aug 29, 2026
Decisions sent by Aug 31
Program dates
Sept 13 – Dec 6
Opening note + workouts sent Sept 13
Paid in full
$500
One payment, due to confirm your spot
Two installments
$300 + $300
Second payment due at the week 6 midpoint
Is this you?

Built for lifestyle, not a look.

This isn't for everyone. The application makes sure the group ends up with the right people, not just the first to click apply.

This is for you

  • You work hard but haven't figured out how to make it stick
  • You want a plan, not another decision to make alone
  • You want people who notice if you go quiet
  • You're building a lifestyle, not chasing a look
  • You can commit to the weekly Wednesday call

This isn't for you

  • You're chasing pure hypertrophy or bodybuilding-style goals
  • You want a fully custom 1:1 program with no group element
  • You'd rather not be seen by anyone else in the process
  • You're looking for a quick fix before an event or date
Founders class

Six to ten spots. This round, then it's gone.

Real, small, and built with the people who show up first.

Apply for The Founders 12 →
Applications close Aug 29, 2026